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Sam Lane is one of Australia’s most respected journalists, broadcasters, authors, keynote speakers and event hosts.
A Walkley Award-winning storyteller and trailblazer in Australian sports media, her career spans print, television, radio, podcasting and live events, with a reputation built on insight, authenticity and meaningful conversation.
A pioneering voice in Australian sport, Sam forged new ground in AFL broadcasting, becoming one of the first women to establish a prominent role within men’s AFL coverage before joining Channel Seven’s inaugural AFLW broadcast team. She has remained a leading voice in the women’s game since its inception and continues to shape national conversations around leadership, resilience, culture and gender equity.
Today, Sam co-hosts ABC Radio’s flagship national sports program Summer Grandstand and hosts the acclaimed ABC podcast The W – with Sam Lane, where she explores the stories, personalities and issues shaping contemporary sport.
An accomplished interviewer and moderator, Sam is regularly engaged to host major conferences, leadership summits and special events. She has shared the stage with some of the world’s most respected sporting figures, including Andre Agassi, Jelena Dokic, Adam Goodes and Luc Longley, and is widely praised for her preparation, warmth, intelligence and ability to connect with audiences.
Sam is also the author of the acclaimed book ROAR, the definitive account of the creation of the AFL Women’s competition. Endorsed by former Prime Minister Julia Gillard, the book became an important contribution to the broader conversation around gender equity and cultural change in Australia. Her second book, an authorised biography of AFLW champion Erin Phillips, further cements her place as one of the nation’s leading sporting storytellers.
Throughout her distinguished journalism career, Sam has written for The Age, Sunday Age and The Sydney Morning Herald, reporting from Olympic Games, Commonwealth Games and the Tour de France. Her work has earned numerous industry accolades, including a Walkley Award, Melbourne Press Club Quills, AFL Players’ Association and AFL Coaches’ Association media awards, VicHealth awards and recognition from the Australian Sports Commission.
Whether delivering a keynote, moderating a panel discussion or hosting a major event, Sam brings intelligence, credibility, empathy and a genuine passion for uncovering the stories that inspire change.

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