Mark McCrindle

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Mark McCrindle is an internationally acclaimed presenter, media commentator and research-based futurist providing expert presentations. With an international following, Mark is recognised as a leader in tracking emerging issues and researching social trends.

As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Your delivery was relevant and focussed, and provided us with an opportunity to hear first-hand from young consumers you have researched.Toyota Australia
Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.

Mark was absolutely wonderful – his topic was spot on … good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker!Real Estate Leadership Forum

Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Overwhelmingly positive feedback.Landcom

Tracking The Trends: Social Trends

  • 21st Century Australia defined: how we see ourselves
  • Transitioning households, redefined families: engaging with modern Australians
  • The big social trends redefining Australia
  • The transformation of 21st Century communities: from schools and workplaces to
    shops and suburbs
  • The regions and the big cities: the implications of urbanisation, seachange and treechange

Tracking The Trends: Customer Changes

  • Building loyalty in brand-fickle times: retention strategies
  • Understanding today’s key customer segments
  • Effective communication in a message saturated market
  • From Baby Boomers to Generations Y and Z: engaging with emerging consumers
  • From global brands to online channels: what we buy and why

Tracking The Trends: Demographic Shifts

  • Couples, young families and the new baby boom
  • Tweens, Downagers, Urban Nexters and Silver Stylers: the implications of demographic change
  • Implications of the ageing population and the ageing workforce
  • Redefined lifestages, emerging lifestyles: demographic and psychographic trends
  • Tracking the key trends: population shifts, increased longevity, cultural diversity

Tracking The Trends: Organisational Change

  • The resilient organisation: managing teams in uncertain times
  • Developing organisational culture and enhancing the engagement climate
  • Driving productivity gains through staff buy in and effective management
  • Leading people while managing tasks: being both a positional and relational leader
  • Effective internal communications: gaining alignment to values and commitment to vision

Tracking The Trends: Future Forecasts

  • Communication and media trends: from social media to digital advertising, analysis of
    the changes
  • An environmental scan: political, economic, social, technological, environmental and legislative trends
  • Observing the trends, understanding the changes, responding to the shifts
  • Foresight planning: the workforce and customers of 2020
  • Trends to 2030: insights and strategy for the decade ahead

Add Mark McCrindle to my Shortlist

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Mark McCrindle’s Most Requested Topic Areas


With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.


In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities.


This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational
transitions, this session will define and strategically respond to each of these megatrends.


To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.


This turbocharged session provides a strategic analysis of the key trends shaping the future and presents research-based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum.


Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly-connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.


In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.


In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond.

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Mark McCrindle

  Travels from:
Sydney, Australia

1300 884 485+61295183944

  Specialty Areas:
Change Management Speakers, Corporate Trainers, Business Speakers, Speakers

  • The ABC of XYZ: Understanding the GlobalGenerations
  • Word Up: A Lexicon and Guide to Communication in the 21st Century
  • The Power of Good

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