Here’s how to get the most out of your event hostBriefing your MC helps them to host your event in a way that delights the audience and achieves your organisational objectives. It ensures everyone is ‘on the same page‘ about event specifics, and it saves everybody’s time.
Fortunately, the briefing process is not something you have do on your own.
MC bookings are made through a speaker bureau that briefs and liaises with the talent on your behalf. It is, however, important for all Event Managers to understand the process in order to provide the speaker bureau with a clear event brief.
4 Steps to Briefing Your Event MC
- Event Manager Briefs the Speaker Bureau
- Speaker Bureau Briefs the MC
- Event Manager Provides Final Details to the Speaker Bureau
- Speaker Bureau Confirms Final Details with MC
1. Event Manager Briefs the Speaker BureauThe first step to briefing the MC is to provide your speaker bureau with an appropriate brief.
Once the MC is booked in, the speaker bureau will request more details about your event.
This may include:
2. Speaker Bureau Briefs the MC
Armed with the details you’ve provided, the speaker bureau conducts a main briefing call with the MC. This is usually by telephone, Skype or, very occasionally, in person.
The briefing call takes place around 2 weeks before the event, giving the talent time to prepare. The bureau will check any transport needs and dietary requirements for the MC, so that these can be arranged in a timely manner.How to get the most out of your event host: The Ultimate Guide to Briefing the MC. Click To Tweet
3. Event Manager Provides Final Details to the Speaker Bureau
Throughout the course of planning your event unforeseen changes often emerge.
Perhaps one of the speakers has withdrawn due to family circumstances, or you’ve had to reshuffle the running order to accommodate a new segment your boss wants to include. You may need to adjust the script.
4. Speaker Bureau Confirms Final Details with MC
The speaker bureau updates the MC with any last-minute changes, and checks they have everything they need for the event. Now, everybody is on the same page and the MC is well prepared. Your event is going to go off like a rocket!
Download our free MC Briefing Template to optimise your own briefing process, and create more time to plan your next standout corporate event.
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