Roving performer engaging visitors during a lively outdoor precinct event.

Designing the Audience Journey: Six Stages That Shape an Event Experience

Something attracts their attention. They decide whether to approach, where to go, what to explore, whether to participate and how long to stay. Afterwards, they decide what was worth remembering, sharing or returning for. Yet many programs are still planned as a collection of activities rather than a connected audience experience. The schedule may be full, the logistics may be …