Andy Jiang

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Andy Jiang is global strategy consultant specialised in helping businesses to succeed in the China market. Most recently, Andy was the China General Manager at Tourism Australia, responsible for growing China to become the largest and the most valuable source market for the Australian visitor economy.

Prior to his tourism career, Andy advised Australian resources, energy and agricultural businesses seeking strategic investments from China.

Although China presents an enormous opportunity for many Australian businesses, it is one of the least understood markets due to cultural differences, digital divide and a rapid pace of change within the country. Acquiring a sound understanding of China could be vital to the future success of your business.

Andy is a charismatic public speaker with a strategic mind who can tailor China market information and insights to suit specific business requirements and objectives. Having worked with stakeholders across all levels of an organisation, Andy is experienced in a wide variety of speaking engagements – from boardroom workshops to industry conferences.

A Shanghai native, Andy has studied and worked in China, the United States, France, Singapore, Russia and Australia. Andy is fluent in Mandarin Chinese, and has an MBA degree from INSEAD.

In addition to his keynote addresses, Andy is a bilingual Master of Ceremonies, fluent in English and Mandarin.


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