Adam Ferrier

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Adam Ferrier is co-owner of Cummins & Partners – Adnews Agency of the Year, founder of Naked Communications, author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio Adam is an ex psychologist and the global authority on Behavioural Economics.

The creator of one of only nine ideas to ever win the Gold Effie and Gold Lion and winner of the World Innovation, as well as being the driving force behind the global phenomenon “The Best Job in the World” part of an iconic tourism Australia campaign. Adam Ferrier doesn’t just think outside the square – he’s blown the square up.

Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioral psychology and a deep understanding of behavioral economics.


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Adam Ferrier’s Keynote Speaking Topic

He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.Independent Fund Administrators and Advisers
The Advertising Effect

How To Change Behaviour

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.

Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
  • Encourage delegates to utilize the behavioral science behind motivation theory
  • Shed light on the key factors that must exist to create lasting change
  • Provide tools and techniques to put this new knowledge into practice
  • Flip everything you thought you knew about why we do what we do, on its head


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Adam Ferrier

  Travels from:
Melbourne, Australia

  Contact:
1300 884 485+61295183944

  Specialty Areas:
Disruptive Speakers, Keynote Speakers, Motivational Speakers, Economy & Finance Speakers, Speakers

  Employed by:

  • Cummins & Partners


  Affiliations:

  • Naked Communications
  • Gruen Transfer (TV Program)
  • The Project (TV Program)


Book:
  • The Advertising Effect


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